Avoid broken links
ONE MORE TIME YA LET ME CLICK A BROKEN LINK AND I THROW MY AXE UNTO YA!
Broken links on your website are annoying. It undermines not only your credibility and user experience but it is also bad for your search engine ranking result.
The “404 - page not found” is always a source of frustration: you think you just found what you’re looking for and then it leads to an empty page.
It gives the visitor the feeling that you are not on top of your business or that your site is outdated. They are right: web pages that you have referred to move sometimes to other places and the older your page is, the more chance there is that you end up with broken links.