Create a local presence
IF I CANNOT FIND YA ON GOOGLE MAPS, YA DO NOT EXIST FOR ME!
We love to surf the web all over the globe but still we incline to do business with local (online) businesses. As a business owner or manager you like to be found and potential customers like to find you – but only the easy way. You are the one who can help them! In case your target customer is somewhere close geographically, local online presence is important for you. Searches on mobile devices have skyrocketed in the last years and still today the majority of all website traffic comes from organic search – not social media.
That means that your potential client is searching for your product or service while going around in your neighborhood with a smart phone in the hand. Presence on sites such as Yelp, Google Places, Yahoo! Local, TripAdvisor, Foursquare, etc. can contribute to more customers but you need to realize that still most traffic comes from a simple Google search. In other words: SEO (Search Engine Optimization) is also important for you as an owner of a local business. Having your information on the first page of a search result will make the difference. If you can combine this with a business card or a pin on Google Maps, you are doing it well! Creating local online presence is no rocket science.