Invest in content
“IF THERE IS NOTHING IN YA STEW POT, MY TUMMY WON’T BE FILLED AND I WON’T COME BACK.”
Your website needs content. It’s necessary to have quality images of your products or services – a picture is worth a thousand words – but words are important too. When you write relevant content, your prospective customers will stay longer on your website and will come back. They will see you as an expert in your industry and will be more inclined to do business with you. You might even create a group of ambassadors that shares your topics or news through social media. Traditional word-of- mouth is now virtually unlimited. Utilize more of the place you have to describe your products or services or start a blog and update your news page. If you know the heart and mind of your customer, if you can form your taglines and slogans around the needs of your client, if you deliver a clear value proposition, your customer will answer your call to action!
Does providing relevant text sound too time consuming? It indeed requires time and effort and therefore in some cases you might want to hire a professional copywriter. Make sure he or she understands your goals.