Invest in content

“IF THERE IS NOTHING IN YA STEW POT, MY TUMMY WON’T BE FILLED AND I WON’T COME BACK.”

Your website needs content. It’s necessary to have quality images of your products or services – a picture is worth a thousand words – but words are important too. When you write relevant content, your prospective customers will stay longer on your website and will come back. They will see you as an expert in your industry and will be more inclined to do business with you. You might even create a group of ambassadors that shares your topics or news through social media. Traditional word-of- mouth is now virtually unlimited. Utilize more of the place you have to describe your products or services or start a blog and update your news page. If you know the heart and mind of your customer, if you can form your taglines and slogans around the needs of your client, if you deliver a clear value proposition, your customer will answer your call to action!

Does providing relevant text sound too time consuming? It indeed requires time and effort and therefore in some cases you might want to hire a professional copywriter. Make sure he or she understands your goals.

GOOD TO KNOW:

Search engines such as Google love content and you will be rewarded especially if you continually update your website! A search engine wants to find good content for its customer and when you provide such, they will bring new customers to your site.

A good way to continually provide content is keeping a blog and share these posts through social media.

Don’t use stock images! Every other website is using the same pictures. Custom photography makes your site stand out and makes it more personal.

CONCLUSION:

Use words! Engage with your customer! We understand that some of you have already invested serious amounts of capital in building a website but without receiving the promised rewards. The best and most beautiful website still needs traffic. Type in your web address in the box below and after we scanned your website, we give you a full report on 50 points - for free. The results are in easy understandable language and thus for everyone who has no digital or technical knowledge.

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