Key Performance Indicators
Track their sites regularly and compare with your own website, to improve your strategy and beat themSelect and add keywords to WebViking
WebViking is a tool that helps you improve your website position using selected keywordsOptimize your Home Page for Search Engines
Follow the WebViking recommendations to optimize your Home Page for Search EnginesOptimize specific pages for Search Engines
Follow the WebViking recommendations to optimize specific pages for Search EnginesFix programming related errors
Coding mistakes will lower your website's credibility, make sure to have an error free website with our instructionsFix broken or dead links (Also known as 404 errors)
Page not found errors are the result of bad or broken links. You should keep these errors to a minimum whenever possibleFix your meta descriptions tags
Meta description tags are very important in gaining more visits from search engine result pages and social media sites like FacebookEnsure that your website loads quickly
Don't discourage users from using your website because of slow loading speed and keep track of your website's performance with the WebViking reportInclude alternative text in images
The 'alt' attribute helps search engines understand images, use it to improve your content's visibilityObtain an SSL certificate
Make sure your website is safe for the visitors and make your website search engine compliant to obtain a higher search rankingCheck your use of robots.txt file throughout your website
The file robots.txt may be blocking your website so that it's not found by search enginesDecide whether you want your website to open with www. or without it
Your website may show different content if you access to it with the 'www.' or without it, be consistent about itTry to balance the use of 'noindex' tags on your web pages
'Noindex' tags are codes that you add to the pages of your website in order to prevent search engines from finding their contentAvoid excessively long webpage addresses
A good webpage address (URL) must be descriptive and conciseYou should have a reasonable amount of outbound links on any given webpage
Having outbound links is important for your ranking, but having too many of them will have a negative effect on your positioningMake sure all of your webpages have a title
Search engines consider the title element to be the most important element for identifying keywords and associating the page with a topicFix duplicate webpage titles on your website
Make sure to use unique titles for your webpagesCheck the length of your webpage titles
Ensure that your webpage titles are between 8 and 70 characters longYour website’s address must be descriptive
Avoid technical addresses (URLs) on your websiteMake sure all the pages in your site are linked to the home page
It's very important that all of the pages on your website link back to your home page, the most credible page on your websiteDo you frequently update your website's content?
High quality content is an extremely important factor for positioning a website within a certain industryInclude a form on your site.
If you don't have a contact form on your site, you are losing potential business leadsAre you improving your business' online presence with a blog?
Regularly updating your blog with high quality content is very important for your online presenceAvoid duplicate content
Don't let your pages compete against each other for rankings because of duplicate content and keywordsCreate a mobile enabled website
A mobile friendly website is critical for a good user experience and improves your website's chances of being foundMake sure that your mobile website loads fast
Optimize the content of your mobile website, making sure that it loads as quickly as possibleReduce the amount of text for mobile
Make sure that your users don't get overwhelmed by the amount of text on their mobile deviceIs your company on Facebook?
Ensure that your company has a Facebook page to engage with your target audienceDo you have a Twitter page for your company?
Engage with your target audience on a whole new levelDoes your company have a page on Google Plus?
Increase your brand's visibility by joining Google's social networkIs your company registered on LinkedIn?
Improve your online presence by registering your company on the leading professional social networkContinue optimizing your website's individual pages
Properly optimizing you site's pages for Search Engines is key to maintaining your position in Search Results Pages and continuing to increase it.Create and verify your business on Google
Appear in the search engine and show your relevant informationConsider writing a review of a product, service or provider to get a link
Get referenced and linked to by posting a product review onlineClaim your business on Foursquare
Take control of your presence in one of the leading online communities for local businessesIs your website registered on Yelp?
Yelp.com is one of the largest local business directories, increase your online presence by registering your business thereDo you update your website with quality content?
Every website needs to be frequently updated, with high quality content that is not too shortInclude your keywords to the image file names
Tips on optimizing your images for search enginesDoes your company have a YouTube channel?
Increase your brand's online presence by connecting with your target audience through YoutubeEnsure that you are consistent with your website’s language
Advice for multilingual websitesImprove your internal linking
It's important for search engines and enhances your site's user experienceInclude a sitemap in XML format
By providing a sitemap you are making things 'easier' for search engines to find and crawl your siteHave you added your website to DMOZ.org?
DMOZ.org is the largest human edited online directory, it can help to improve your online presenceDo you participate in forums relevant to your company?
By taking part in forums you get more traffic and potentially more links to your websiteCheck that your postal address appears the same as it does in Google My Business
Your physical address accuracy is extremely important, make sure that you are consistent with it across online resourcesDo you have a Facebook Like Button on your website?
Make it easier for your users to give you some Facebook love and attentionDo you have a Facebook Page Plugin on your website?
It is a way of demonstrating your brand’s social approvalDo you have a personalized web address for your Facebook page?
Customized Facebook URL makes it easier for users to find youHave you linked all your personal sites to your company website?
Ensure that the websites you control are also contributing to your positioning on search enginesDo your clients' and collaborators' link to your website?
The more backlinks you have, the better is your website's rankingDo you comment on blogs in your industry?
Backlinks from websites in the same industry are more valuable than those that are from other industriesAre you optimizing your Facebook presence?
Improve the look of your Facebook page and gain credibilityDo you regularly update your Facebook page with new content?
Your Facebook page is a powerful tool for keeping users engaged and making them your clientsCreate links from your website to other websites
Having links to other websites is good for your website positioning in search engine resultsRegister your website on Google tools for Webmasters
See how Google views your website in terms of links, speed, keywords used to access your website and various other metrics and informationDo you have a Twitter button on your website?
Make it easier for your visitors to interact with you on TwitterDo you have a Twitter widget on your website?
Twitter widget is an app that shows all of your recent Twitter activity in a neat boxGet a backlink from industry websites
One of your competitors has this backlink, stay on top of the competition and get yours too!Do you have RSS enabled for your web or blog?
A way to broadcast your content to a wider audience, driving more traffic to your websiteDo you use Google Alerts to track your business and competitors?
Google Alerts is a free service that sends you a notification every time there is an action involving one of the keywords you have chosenHave you tried carrying out surveys and publishing the results?
Attract more attention to your website by providing your target market with interesting industry insightsDo you have Google+ button on your web?
Make it easier to get love from Google Plus usersDo you promote your company on Twitter?
Tips on how to get the most out of your Twitter pageDevelop an app, widget or a service for other websites
Get exposure by allowing people to put your app on their websitesAre you promoting your business on Facebook?
Build a network around your company for better brand recognitionDo you promote your page on Google+?
Tips on promoting your business on Google's social networkTry sponsoring events to get more links
Get more links to your website and also increase your brand's exposure, online and offlineTry interviewing someone important in your industry
Increase your website's popularity by reaching out to interesting people and writing about themDo you organize contests?
Creating competitions will help you gain popularity and attract much more trafficCan your site visitors easily call you?
Introduce a click to call feature by adding your phone number to your websiteAre you creating the best blog posts possible?
Following some steps will foster readers to share your contentDo you have a Bing Webmaster Tools account?
Bing Webmaster Tools is a useful resource that helps you maintain a Bing-friendly siteUse Facebook Ads to promote your website
Align the social network with your marketing goals in a very cost effective way