Speed is important
HAVING SHORT LEGS LIKE MINE IS NOT AN EXCUSE TO HAVE A SLOW WEBSITE!
Page load time of your website is of crucial importance in an age where your visitor and potential client only gives you a second (or maybe two?). Speed is probably the main factor in users’ experience. Enough scientific surveys prove that visitors massively abandon a website when loading a page takes 0.50 second more time than they’re used to. Yes, your customer is not patient. Give him what he wants: simply increase visitor’s satisfaction by increasing the speed. And by doing so, you are guaranteed that conversion rates - also known as customers buying your stuff - will go up.
Where do you start? There is a host of measures you can take to increase the speed. Changing the web host, optimizing your image bank, enabling caching (cookies) are a few examples.