Write blog posts
MY FOREFATHERS HAVE WRITTEN THEIR STORIES ON RUNE STONES! DON’T YA HAVE ANYTHING TO TELL?
You are an expert in what you do. People and potential customers are eager to learn about particular subjects related to your business. A weblog (blog) delivers you the perfect platform to engage with them. A business blog is one of the many marketing channels you have to generate more web traffic: with each blog post, you are creating a stronger online presence because you open up new ways for people to find you. In another post, we speak about the importance of having INHÅLT (CONTENT).
A blog is the ultimate place to house all of the subjects you want to talk about but which are not fitting in the most important pages of your website. A business blog helps you to go out over the boundaries of your own website. If interesting and appealing, it builds bridges towards other sites and gives you more inbound links which will help new people find your site. Google loves content and quality links and will reward you with a better ranking. Another important (indirect) message you convey is that you are an expert in your business or even an industry leader: this surely generates trust by your readers and will lead to higher conversion rates.